Smartwater - the Need
Fast Turnaround Times
A 3-week turnaround was needed for this Smartwater project. Traditional rendering methods using Redshift with Cinema 4D was too slow for these 4k animations, so an alternative solution was needed. Enter in: Unreal Engine 5.
Realtime Client Review
Utilizing Game Engines for Reviews
Clients could directly interact with lighting, shadows, reflections, and more while on calls with Unreal Engine. Since Frame Generation is near instant, creative direction was taken to the extreme with vast amounts of options and iterations on this project.
Real-World Exposure
Holiday Season
The ads gained visibility to hundreds of thousands of people, appearing in even a Times Square new year's broadcast. Over the next couple of weeks, the ad would be played hundreds of times on the billboard.
